Existing Brands Portfolio


Bluebells make luxury artisan ice cream on their working dairy farm in Derby and sell it to visitors to their farm park and to wholesale customers. They have a strong existing brand which reflects their values of sustainable dairy farming and supporting local and family businesses.

Derby Folk Festival

I produced all the marketing material for Derby Folk Festival for four years. They had a strong existing brand which I updated every year with a new colour palette whilst still staying true to the identity of the brand.

Derby Arena

Derby Arena is a velodrome, gym and events space. In the first years of it opening I worked directly for Derby City Council and developed the Arena brand which was in its infancy. I applied it to signage in the Arena, advertising and promotional material.

Poppies: Weeping Window

This touring installation came to Derby with strict brand guidelines to ensure it was marketed consistently across the UK. Derby also ran a complimentary programme of events which could not use the same brand, so I developed designs which were sympathetic to the original.

Hells Fitness

Hells Fitness is a fitness coach and Instagram influencer. Her brand is bright, feminine and colourful. I have helped her with designs for her exercise and nutrition guides as well as digital images for her website.